The fourth quarter, the international financial crisis spread to the Chinese retail market, the industry inside and outside the general that luxury in this storm luis vitton bear the brunt. This year in September to a survey data show that the financial crisis, China is the luxury market, the only positive growth in the country. LV are how contrarian growth? This was from the LV in China symbolic .
Recently a related Chinese favorite luxury survey, LV is a favorite clothing brand, and Cartier are jewelry and watches in the first card. One theory is described: the Chinese, regardless of his money, money, fake money, fake money; whether he is rich, nouveau riche, or vanity, small white-collar workers, on luxury, on the big, think of the first brand, is always LV, while LV, Cartier, Gucci and other luxury big names are also seen as fashion icons, status symbol.
Brand decision right to speak. Tremendous brand appeal to LV are in the louis vuitton Epi Leather retail channel game always take initiative. High-end stores tend to introduce a family big and made huge concessions, reduction of rent, reducing the percent, to upgrade the environment, even for the decoration. With a capital of a well-known high-end department store boss saying, Diandaqike, off the big bullying the store the business rules, people 100 years set the arch itself mall image enhancement, the intersection of dipping fees reasonable. However, even in the face of these common brand would have been unthinkable privilege, LV are also pick and choose, selecting the best infiltration.
Is considered to louis vuitton monogram denim Beijing high-end department store banner of Beijing Lufthansa Center in seek less than LV figure, the Saite Shopping Center has failed to keep the card in Asia's footsteps.
Many people send out such a feeling, LV's brand power is indeed too strong. This has a half-century history of the luxury leader in 'no price cuts' marketing strategy to maintain brand image and position to survive the three economic crisis and the Great Depression. Not Dajiagezhan make LV have become the luxury brand The Dinghaishenzhen, not only that, each year about 5% price increase, making it part of Classic bag even has a sound investment value.
But this time of financial crisis, LV no price cuts exceptions. From the beginning of the year, LV in the country in 22 cities of store than watches, jewelry and other individual category outside both were 2% -7% price cut. Then triggered a luxury price cuts undercurrent, Ferragamo, Gucci, Fendi, Dior, Celine, Paul Shark and other big quietly follow-up to reduce this year's new stock of the retail price. Although LV claimed price adjustment because of the euro, but is obvious to all, the face of shrinking European market, LV had to put a greater focus to China. But after a lapse of 5 months, LV again burst out, the new price cuts, the rumors
Let bystanders Gee lament, no matter how much the brand, should the sales of bow. And everyone else, LV their contrarian growth is inseparable from the price leverage adjustment.
However, shopping veterans who, LV had a price cut might be the worst era of the best time, it reveals the truth: with a dazzling aura fake louis vuitton of big, still have to market a compromise, it is like VIPs better than the civilian population can Kangde Zhu, like hunger. Therefore, whether the introduction of LV are not much important things, rather than make a great sacrifice, used the LV were arrogant arrogance, than working on it for shopping centers to its own brand for greater market share. Because we are backed by a rapidly growing luxury consumer market, which is what LV are the Gate of Life.